Kareena Kapoor has a brand-new gig.
The Bollywood star, best understood for her functions in movies such as “Kabhi Khushi Kabhi Gham,” “Jab We Met” and more, has actually signed up with Ayurvedic-inspired charm brand name Myth & & Hair as its very first worldwide ambassador.
In the function, Kapoor will front the 2020-founded brand name’s botanicals-powered hair care line, which varies in cost from $28 for its moisturizing volume spray to $36 for its hair masks and SahaScalp cleansing scrub.
” Myth & & Hair is really new-age, however at the very same time, it’s so deeply rooted in its Indian heritage– which sort of shows the method I am as an individual,” stated Kapoor, who is based in Mumbai and very first found the brand name’s hero, ashwagandha-infused HoliRoots Hair Oil in London, while searching the aisles of Selfridges.
” It felt so revitalizing to see an Asian household begin an indie brand name intending to bring the principle of hair oiling– which is such an Indian thing– around the world,” stated Kapoor, whose mom would frequently perform weekly hair-oiling sessions for Kapoor and her older sis, Karisma, utilizing kitchen-concocted solutions.
” When I remained in school my mama would continuously intertwine my hair and use the oil– we ‘d utilize poppy seeds, almond oil– all sort of natural active ingredients. It’s sort of among those old better halves’ tales that has actually assisted us, even now– I still do it two times a week– to have beautiful hair.”
Myth & & Hair cofounder and innovative director Nikita Mehta shared a comparable, ceremonial experience with hair oiling throughout her youth, thanks to her mom and granny, who passed the custom down.
Years later on, Mehta and her bro Akash, who is cofounder and president of Myth & & Hair, introduced the brand name in 2020 with the objective of bringing that experience– plus the effectiveness of Ayurvedic active ingredients like amla, fenugreek and hibiscus– to the remainder of the world. Today, the brand name costs Sephora, Selfridges, Amazon, Nykaa, Cult Appeal and Douglas.
” A few of the very best minutes to come from our brand name journey have actually merely been those of mentor individuals about India,” Akash stated.
Including Kapoor to the Myth & & Hair camp is the brand name’s next action in its objective to broaden its reach while remaining real to its roots.
” We simply felt this energy, from years of seeing her on our screens, and this psychological connection where Kareena seemed like household– and as a family-helmed brand name, its essential to us to safeguard that,” Akash stated.
” She’s courageous, positive and acknowledged as an international, Indian charm icon– it’s simply a full-circle minute,” included Nikita.
Kapoor echoed the belief.
” Myth & & Hair, for me, seems like an instantaneous connection to home– and we desire every customer who purchases this item to have a little bit of that home sensation,” she stated.
Source: WWD.
