EXCLUSIVE: Champ Is Introducing Scent

A brand-new style gamer is acquiring its scent wings.

Champ has actually tattooed a scent licensing handle Revlon Customer Products, marking the sportswear brand name’s very first venture into the scent classification. Its inaugural collection, including scents for both males and females, will debut in 2027.

” As we broaden our footprint in style and way of life, scent is the next frontier,” stated Jerrod Weber, worldwide president of sports and way of life at Champ moms and dad business Genuine Brands Group, in a declaration.

This launch isn’t Genuine’s very first link-up with Revlon: The New York-based business likewise owns Juicy Couture, whose scent organization has actually been certified to Revlon given that 2016 and was most just recently restored this summertime.

Other clothing brand names in the Genuine portfolio that likewise have scent lines consist of Nautica and Vince Camuto, which accredit their scent companies to Coty and Parlux, respectively.

” Champ’s strong heritage and cultural significance make it an effective partner for Revlon,” stated Michelle Peluso, ceo of Revlon, in a declaration. “We are delighted to invite Champ into our portfolio of brand names at this important time for both Champ and Revlon. As we concentrate on attracting the next generation, we’re enjoyed bring Champ’s energy into the world of scent, another advance in Revlon’s renewal.”

Revlon, which emerged from insolvency more than 2 years earlier now, has actually been seeking to revitalize its scent arm as the classification continues to swell. The most current numbers from Circana reveal that scent was the fastest-growing appeal classification in both the mass and eminence markets throughout the very first half of 2025– a rank the classification has actually held for a number of successive quarters.

In addition to restoring its Juicy Couture license, Revlon in May revealed a scent collaboration with Grammy-nominated rap artist Ice Spice, whose very first fragrance with the appeal giant will introduce in 2026. Other brand names in Revlon’s scent portfolio consist of John Varvatos, Ed Hardy and Elizabeth Arden, which commemorates its 115th anniversary this year.

Champ signs up with a wave of style brand names just recently seeking to participate appeal and, in specific, scent. In 2024, high-end brand names from Bottega Veneta to Balmain to Balenciaga got in– and when it comes to Balenciaga, reentered– the classification, while Jacquemus will quickly likewise get in scent with L’Oréal.

Cult Gaia, U.K.-based Cos and Max Mara moms and dad business Max&& Co. have all just recently signed up with the scent video game, also.