EXCLUSIVE: JOD, a Natural Skin Care Brand Name With Stick Format, Is Fundraising

PARIS– JOD, a French natural skin care brand name with items in stick format, is settling its very first fundraising round based upon an appraisal of 5 million euros, in order to assist stimulate massive, sped up development.

” This operation employs prominent financiers from the appeal, tech and brand name advancement sector,” stated Olivia Bordeaux-Groult, who introduced JOD at the end of 2023.

The financiers taking a minority stake consist of Didier and Marie Tabary, whose Kresk Développement fund was the bulk investor in Filorga for 15 years and developed it into a powerhouse; Nicolas Geiger, a member of the L’Occitane group board, who has deep understanding of broadening appeal brand names and the United States market; Jacques Veyrat, who through his Impala holding business brings proficiency as a long-lasting financier, particularly in appeal and dermocosmetics, in the similarity Augustinus Bader; Marc Ménasé, a business owner and creator of Creators Future, which focuses on the advancement of massive digital brand names, and Adrien Dassault, who with his MAD Advising fund brings savoir-faire in supporting and establishing start-ups.

All at once, JOD is signing a collaboration with tidy appeal merchant Oh My Cream, where the brand name is to be equipped– both online and in brick-and-mortar areas– starting in June 2026.

Bordeaux-Groult, a charm market veteran, began dealing with the job in 2020.

” Throughout COVID, I wished to produce JOD with a really basic however really effective conviction that still drives me today– it’s that appeal has actually not equaled modern-day way of lives, while regimens have actually stayed fixed,” she discussed.

Her objective is to transform facial skin take care of today’s nomadic way of lives of genuine females. The brand name’s stick innovation utilizes extremely focused oils and plant bioactives, and no preservatives. The items are produced in Normandy.

” My concept was to propose purposeful and sensorial items,” Bordeaux-Groult stated, including it was likewise for the items to embody real formula development and have a disruptive application gesture.

She set out to develop the very first waterless, one hundred percent active facial skin care regimen in a stick format. Bordaux-Groult stated it results in a more targeted, cleaner, easier and more useful method to appeal. JOD items can be found in recyclable product packaging.

She would not go over particular sales figures, however stated that considering that its launch JOD has actually proliferated. Sales have actually increased more than fivefold in between 2024 and 2025.

The brand name targets producing sales of more than 3 million euros in the next 2 years.

” We have a really devoted and engaged neighborhood, with a repurchase rate of about half, which is incredibly high for the marketplace,” Bordeaux-Groult stated.

Seventy percent of JOD’s sales are made online, through its worldwide e-commerce website. The brand name remains in about 30 principle shops and a couple of drug stores in France, in addition to roughly 10 in other places in Europe, consisting of Luxembourg, Belgium and Switzerland.

JOD has an essential collaboration with Paris’ Le Bon Marché outlet store.

Following its quick development and the brand-new capital injection, the brand name plans to present its tactical roadmap faster and develop on 3 complementary pillars. One is to broaden the item variety with more than 4 facial skin care launches prepared for 2026.

Bordeaux-Groult likewise will speed up development and get into sun care. She stated a “advancement” item will introduce in May 2026. Body care remains in mind, too.

JOD at first introduced with 3 items. Today it counts 4 skin care items and 3 in makeup. The hero is the Masque Soin Lumière, or Radiant Skin Care Mask. JOD rates vary from 28 euros to 48 euros.

Its items are smaller sized than an iPhone, however last about two times longer than their standard equivalents– state, 15 ml. of day cream, according to Bordeaux-Groult.

The 2nd tactical pillar is enhancing JOD’s retail footprint. Initially, its existence in the French market will be combined, then– beginning in the midterm– there is to be a concentrate on English-speaking markets.

” The 3rd pillar is to scale our company through essential tactical hiring and continue buying digital and retail development,” Bordeaux-Groult stated.

The launch into Oh My Cream– France’s leading tidy appeal principle shop– is suggested to reinforce JOD’s omnichannel release. Even more, with the brand-new financing, the brand name plans to hire numerous essential positions.