EXCLUSIVE: Knix’s Most current Release Is a Line of Personalized, Leak-proof Shapewear

Knix is broadening its underwear and duration care offering with a brand-new line of personalized shapewear.

Today, the brand name and seller is presenting its newest shapewear collection, that includes a Scoop Neck Shaper Thong Bodysuit, $90; Scoop Neck Shaper Bodysuit, $100; Open Bust Mid-Thigh Shaper Bodysuit, $110; High Increase Shaper Short, $65; Sculpt Rib Cotton Tank, $38; Sculpt Rib Cotton Tee Shirts, $46, and Sculpt Rib Cotton Bodysuit, $70, all readily available in numerous colors and sizes. The collection is readily available on Knix.com and at the brand name’s 15 stores.

While the brand name, best understood for its duration underclothing, began using shapewear in 2019, Knix creator Joanna Griffiths found she was typically trying to find something more customized to utilize with low-cut gowns or skirts with high slits..

” What I discovered was, as style is altering, numerous neck lines are altering. Backs are altering. Hemlines are altering. It seems like we remain in the period of cutouts,” she stated. “I kept purchasing all of these clothing to use to various occasions, and recognizing that I was needing to customize my shapewear to fit with the clothing.”.

She discovered that she was typically cutting her own shapewear in your home, which typically resulted in tearing or rolling.

” If I own an underclothing business and I’m cutting [my shapewear], I seem like every female out there is cutting [hers],” she stated. “I had this ‘aha’ minute that we might take a few of the development that we have actually had around bonding and various surfaces, and in fact include it into shapewear, where we might make it possible for folks to tailor the shapewear to opt for their clothing.”

Each garment in this collection utilizes Knix’s trademarked material innovation called PerfectCut. This basically enables the user to cut along a designated panel along the material that exposes a particular quantity of skin based upon the garment to be used. Each piece of shapewear functions numerous panels to accommodate various levels of direct exposure.

“[PerfectCut rows] are velour, gathered panels that function as the cut lines,” Griffiths stated. “You can cut along any of those lines, and rather of having a raw edge, you have a completed edge. It changes where the hemline would have been.”

Knix’s success is based upon its duration underclothing, so numerous of the designs in the collection will be readily available with the brand name’s signature leakproof and absorbent material.

” It’s excellent for sweat, for discharge, for finding,” stated Griffiths. “Let’s state you’re a bride-to-be, and you’re using white on your wedding, and you have your duration, and you do not wish to need to fret about that, this is an extraordinary item.”

The business did not share particular sales figures for the collection, though Knix was valued at $400 million in 2022 following its acquisition by Essity.

Griffiths stated extra customized shapewear shapes remain in the works.