Pamela Anderson is heading a brand new chapter for Biolage.
The 57-year-old actress has partnered with the spa-inspired hair merchandise firm to develop into the brand new face of the model, with a debut marketing campaign scheduled to drop on June 2. This ambassadorship marks the primary of its type for Biolage, and the most important within the final 30 years. It’s additionally Anderson’s first hair care marketing campaign.
The collaboration comes amid Biolage’s whole model renovation, which has already seen them streamline and enhance sustainability initiatives from the highest down and regulate product formulation to replicate new shopper demand for high-performance skincare actives.
“That is essentially the most drastic renovation the Biolage model has seen since its delivery. The Biolage Skilled Hair Spa launch has touched each facet of our model — ingredient and components upgrades, packaging design and sustainability enhancements, new innovation give attention to scalp well being, deeper and richer product explanations,” Michael Sanchez, VP of worldwide advertising and marketing, advised WWD.
Partnering with the “Baywatch” star for the revamp was a no brainer, based on Sanchez. “Her private journey of self-discovery and genuine magnificence linked so powerfully with what Biolage stands for,” Sanchez stated. “It’s all about stripping away the issues that actually aren’t essential so that you can make house for what’s.”
“Past this, our Biolage commitments to sustainability, vegan formulations, our CFI cruelty-free certification solely made the partnership even stronger. She is the best embodiment of the brand new Biolage,” Sanchez defined.
For Anderson, who’s made it her mission to redefine inflexible requirements of magnificence in a bid to embrace her pure self, the chance to work with Biolage now wasn’t a lot serendipitous because it was fated. “It felt like the correct time,” she stated in an electronic mail to WWD. “Biolage isn’t nearly magnificence — it’s about care, simplicity, and sustainability. That basically spoke to me. I bear in mind Biolage from years in the past. It was all the time on salon cabinets — clear, reliable, timeless. However this new chapter feels much more aligned with the place I’m now. It’s about self care, wellness, and delicate transformation.”
Her first marketing campaign, entitled The BS Marketing campaign – (Biolage Science), will characteristic the model’s bestselling Hydra Supply assortment and the brand new Full Rescue line, which features a $30 shampoo, a $30 conditioner, a $34 scalp serum, a $34 leave-in spray and a $54 restorative masks, all accessible to buy on Amazon and at Ulta.
“The Final Showgirl” lead lately debuted a recent lower on the streets of New York Metropolis after having chopped her lengthy blond locks right into a bob and micro bangs on the 2025 Met Gala. On Might 20, Anderson was photographed downtown with brief, bouncy waves tucked and blown behind her ears.
Supply: WWD
