Fischersund, the Icelandic scent brand name and art and music cumulative, is coming down on Denmark.
Throughout the 3DaysofDesign celebration in Copenhagen, which begins Wednesday, the brand name has a couple of various activations extended throughout the days. Wednesday night, the brand name is exposing its brand-new hand-stitched flag display screen in the window of style and style store, Storm. Thursday, it will be doing among its trademark fragrance performances at Hotel Cécile, a 70-minute program fronted by cofounder Jónsi of Sigur Rós, along with artists Kjartan Holm and Sin Fang.
Throughout the celebration– and connecting the other activations together– is involvement in the style show The Icelandic Storage facility by the Embassy of Iceland. On Friday, there will be a pop-up DJ set from the 3 artists at Rosforth & & Rosforth, a natural red wine bar.
” It’s actually essential for us to be in the style neighborhood, however we wished to do things in a various method, which is why we’re doing the scent performance,” stated Ingibjörg Birgisdóttir, amongst the brother or sister quartet who cofounded the brand name. “We’re an art cumulative, we’re artists, artists, professional photographers, designers, authors, entertainers and we like to be in between all of those things.”
As reported, the brand name was established in 2017 by Ingibjörg Birgisdóttir, brother or sisters Sigurrós and Lilja Birgisdóttir and Jónsi Birgisson, all of whom had various métiers beyond perfumery before releasing business.
” We’re at the crossway of fragrance, noise and art,” stated Lilja Birgisdóttir. When it comes to the scent performances, “We’re simply including the component of fragrance in.”
The scent performance currently has actually 330 individuals slated to participate in, and each of them will get a vial of 7 aromas, which are coupled with a poem and a flower sculpture.
The flurry of activations fits together with the brand name’s retail growth into Storm, the store where the window is being revealed. For Vanessa Dabich, the brand name’s international basic supervisor, it has to do with weding qualitative and quantitative elements of developing business.
” Storm is actually essential not just from a style point of view however likewise with specific niche perfumery. They put a great deal of brand names on the map in Scandinavia through their fragrance curation,” Dabich stated. “However for us, it’s not just sales-driven, however about brand name structure and brand name awareness. Our awareness was lower in Scandinavia at the start of in 2015, and with these tactical activations, it is essential for us guests leave with the fragrance, noise and art we need to provide.”
Source: WWD.
