Kecia Steelman Is Promoted to President of Ulta Appeal

Kecia L. Steelman, Ulta’s chief running officer who is seen in market circles as a prospective follower to president Dave Kimbell, has actually included president to her title.

In the joint functions, Steelman has duty for business technique, infotech, shop and services operations, supply chain, Ulta Appeal at Target, enterprise-wide improvement and loss avoidance.

That consists of stock diminish– the distinction in between balance-sheet stock and real stock that is frequently blamed on arranged retail criminal activity– which has actually weighed on Ulta’s gross margin. As part of that, she has actually led Ulta’s transfer to secure scent in cabinets in 70 percent of shops by the end of the year.

” What we’re seeing remains in the preliminary shops that we presented the locked scent cases for, we in fact saw sales enhancement since we remained in stock with the item,” she stated throughout an August call with experts to go over Ulta’s latest revenues.

Steelman was called chief running officer in 2021 when Kimbell was selected CEO. Prior to that, she has actually been primary shop operations officer considering that 2015. Formerly, she was group vice president at Household Dollar Stores from 2011 to 2014.

” Kecia is a skilled executive with a tested performance history of driving functional quality while cultivating a caring and inclusive culture and developing remarkable visitor experiences,” stated Kimbell. “Over the in 2015, Kecia has actually increased her scope and impact within our company, and this broadened function acknowledges her worth to the business and her numerous contributions to our success, while likewise showing our continuous self-confidence in her management to assist us drive rewarding development for the business over the coming years.”

Last month, Ulta raised its full-year outlook on the back of a strong 2nd quarter. The appeal merchant now anticipates net sales to come in at a variety in between $11.05 billion and $11.15 billion. Formerly it had actually anticipated $11 billion to $11.1 billion. Quotes for diluted revenues per share have actually been raised to $25.10 to $25.60, from $24.70 to $25.40.