Scent sales are riding high– therefore, too, was the energy of the market’s ever-expanding citizens at the yearly Scent Structure Awards luncheon on Tuesday.
Held at Cipriani 42nd Street in New York City, the event exposed the complete slate of finalists throughout 19 classifications, likewise calling winners in 5 of them ahead of the yearly awards event to be kept in June.
In addition, the Scent Structure presented an inaugural Management Award, provided in its very first model to The Style Institute of Innovation president Joyce Brown, who will retire at the end of the 2024-25 scholastic academic year after an almost 26-year run in the function.
” Management does not occur in a vacuum,” stated Brown, who existed the award by Scent Structure president Linda Levy. “We’ll see together as our graduates set the requirement for thoughtful and inclusive management for this market.”.
Ralph Lauren, executive chairman and chief imaginative officer of the Ralph Lauren Corp., was likewise exposed as the 2025 Hall of Popularity Award recipient, and Daniela Andrier, master perfumer at Givaudan, as the 2025 Life Time Accomplishment Perfumer.
Of the 5 winners revealed at the luncheon, Robb Report’s Justin Fenner took home the Scent Editorial of the Year Award for his profile of Francis Kurkdjian entitled “The Male With the Golden Nose,” while Veronique Gabai took home the Indie Scent of the Year Award for its citrus-y Délices des Bois scent released last September.
The Ingenious Scent: Item of the Year award went to D.S. & & Durga for its Murder Secret perfume-layering set, which instilled a dosage of intrigue into among the year’s most popular fragrance patterns, while Diptyque’s Fleur De Peau vacation partnership with artist Lucy Sparrow captured the Product packaging of The Year, Ultra Luxury/Luxury Award. Marc Jacobs Daisy Wild, on the other hand, took home the Product packaging of the Year Award for the prestige/popular sector.
Here, the complete list of finalists for the 2025 Scent Structure Awards, by classification.
Scent Hall of Popularity
Creed Aventus, Kering Beauté, Olivier Creed
DKNY Be Delicious, Interparfums; Symrise, Maurice Roucel
Editions de Parfums Frederic Malle Picture of a Girl, Estée Lauder Business; IFF, Dominique Ropion
Jo Malone London Lime Basil & & Mandarin, Estée Lauder Business; Lucien Piguet
Rabanne 1 Million Eau De Toilette, Puig; Givaudan, Michel Gerard, Olivier Pescheux, Christophe Raynaud
Versace Bright Crystal, Euroitalia; dsm-firmenich, Alberto Morillas
Scent of the Year, Ultra-luxury: Women’s, Guys’s, Universal
Bottega Veneta Colpo di Sole; Kering Beauté; Bottega Veneta
Dolly Parton Crystal Edition; Fragrance Appeal; dsm-firmenich, Gabriela Chelariu
Gucci The Alchemist’s Garden, The Heart of Leo; Coty; dsm-firmenich, Amandine Clerc-Marie
Home of Bō Casa Blanca; dsm-firmenich, Frank Vöelkl
Tom Ford Black Lacquer; Estée Lauder Business; Givaudan, Guillaume Flavigny
Valentino Appeal Anatomy of Dreams Private Talk; L’Oréal; dsm-firmenich, Nicolas Bonneville
Scent of the Year, Universal High-end
Balmain Appeal Carbone, Estée Lauder Business; Givaudan, Quentin Bisch.
Byredo Desert Dawn, Puig; Robertet, Jérôme Epinette
Black Magenta, D.S. & & Durga; dsm-firmenich, David Seth Moltz
Jo Malone London Hinoki & & Cedarwood, Estée Lauder Business; IFF, Anne Flipo
Lancôme Absolue Rose on The Moon, L’Oréal; dsm-firmenich, Fabrice Pellegrin
Maison Francis Kurkdjian APOM, LVMH; Francis Kurkdjian
Scent of the Year, Universal Status
Cartier Statement; Mathilde Laurent
The Maker Dream; Givaudan, Caroline Sabas
Guerlain Aqua Allegoria Florabloom Strength, LVMH; Delphine Jelk
Maison Margiela Reproduction Afternoon Pleasure, L’Oréal; IFF, Carlos Benaïm
Elorea Jang; Givaudan, Linda Tune
Fulton & & Roark Roark’s Cove; dsm-firmenich, Frank Vöelkl
Scent of the Year, Popular: Women’s, Guys’s, Universal
Holiday After Sun; Givaudan, Rodrigo Flores-Roux
Sol de Janeiro Cheirosa 48; Robertet, Jérôme Epinette
Glossier You Doux; dsm-firmenich, Frank Vöelkl
Kylie Jenner Cosmic, Coty; Givaudan, Nicole Mancini
Sabrina Carpenter Cherry Infant, Fragrance Appeal; dsm-firmenich, Gil Clavien
Nest New York City Vanilla Bourbon; dsm-firmenich, Gabriela Chelariu and Alexandra Monet
Scent of the Year, Women’s High-end
Aerin Rose Cocoa, Estée Lauder Business; dsm-firmenich, Olivier Cresp
Balmain Appeal Rouge, Estée Lauder Business; Givaudan, Quentin Bisch
Chloé Atelier des Fleurs Tubéreuse Lazuli, Coty; IFF, Jean-Christophe Hérault
Hermès Barénia; Shiseido, Christine Nagel
Kilian Paris Sunkissed Goddess, Estée Lauder Business; Givaudan, Calice Becker
Victoria Beckham Appeal 21:50 Réverie; Robertet, Jérôme Epinette
Scent of the Year, Women’s Status
Carolina Herrera Great Woman Blush Elixir, Puig; Givaudan, Quentin Bisch and Louise Turner
Dolce & & Gabbana Dedication Intense, dsm-firmenich, Olivier Cresp
Kayali Vanilla Sweet Rock Sugar 42, dsm-firmenich, Gabriela Chelariu
Marc Jacobs Daisy Wild, Coty; Givaudan, Sonia Consistent, Roxanne Kirkpatrick, Adriana Medina
Parfums Christian Dior Miss Dior Parfum, LVMH; Francis Kurkdjian
Valentino Appeal Born in Roma Donna Green Stravaganza, L’Oréal; IFF, Carlos Benaïm, Domitille Michalon-Bertier, Juliette Karagueuzoglou.
Scent of the Year, Guys’s High-end
Batman 85th Anniversary Minimal Edition, Home of Sillage; IFF, Laurent Le Guernec
Hermès H24 Herbes Vives, Shiseido; Hermès, Christine Nagel
Infiniment Coty Paris Santal A La Vida, Coty; dsm-firmenich, Marie Salamagne
Kilian Paris Old Fashioned, Estée Lauder Business; Robertet, Sidonie Lancesseur
Tom Ford Bois Pacifique, Estée Lauder Business; Givaudan, Rodrigo Flores-Roux and Adriana Medina
Van Cleef & & Arpels Extraordinaire Encens Précieux, Interparfums; Givaudan, Jordi Fernández
Scent of the Year, Guy’s Status
Armani Appeal Stronger With You Extremely, L’Oréal; Hair, Cécile Matton
Much Better World Scent Home by Drake Carby Musk Scent Oil, Parlux; Givaudan, Michael Carby
Chanel Attraction Homme Sport Superleggera; Olivier Polge
Hugo Manager Manager Bottled Absolu Parfum Intense, Coty; Symrise, Suzy Le Helley and Annick Ménardo
Parfums Christian Dior Dior Homme Parfum, LVMH; Francis Kurkdjian
Ralph Lauren Polo 67, L’Oréal; dsm-firmenich, Marie Salamagne
Candle Light and Home Collection of the Year
Bath & & Body Functions Craftsmen Fall Collection; dsm-firmenich, Brian Wilcheck, IFF, Jerry Caiazzo, Natasha Côté, Patty Hidalgo, Hair, Jim Schmitt
Blueme Balance White Lotus & & Tea; dsm-firmenich, Sheri Zarchy
Editions de Parfums Frederic Malle Fleur Mécanique 2 Home Diffuser, Estée Lauder Business; IFF, Carlos Benaïm
L’Artisan Parfumeur La Boulé, Puig; Symrise, Jean-Claude Gigodot
Mind Games Home Collection, The Scent Group; IFF, Andrew Everett, George Tedder, Symrise, Laure Breysse, Marcela Castillo, Christelle Laprade
Nest New York City Sunlit Yuzu & & Neroli Health Collection; Givaudan, Christine Hassan & & Linda Tune
Customer Option, Status: Women’s, Guys’s, Universal
Much Better World Scent Home by Drake Carby Musk Scent Oil, Parlux; Givaudan, Michael Carby
Burberry Her Extreme, Coty; Takasago, Aurelien Guichard
Jo Malone London Hinoki & & Cedarwood, Estée Lauder Business; IFF, Anne Flipo
Kayali Yum Boujee Marshmallow 81, dsm-firmenich, Gabriela Chelariu
Maison Margiela Reproduction Afternoon Pleasure, L’Oréal; IFF, Carlos Benaïm.
Ralph Lauren 67, L’Oréal; dsm-firmenich, Marie Salamagne
Versace Eros Energy, Euroitalia; Givaudan, Jordi Fernández
Customer Option, Popular: Women’s, Guys’s, Universal
Sol de Janeiro Cheirosa 59; Robertet, Jérôme Epinette
Kylie Jenner Cosmic, Coty; Givaudan, Nicole Mancini
Phlur Whipping Cream Hair & & Body Scent Mist; dsm-firmenich, Gil Clavien
Nest New York City Madagascar Vanilla Body Mist; Robertet, Jérôme Epinette
Bath & & Body Functions Platinum; IFF, Natasha Côté, Patty Hidalgo, Laurent Le Guernec
Glossier You Rêve; dsm-firmenich, Frank Vöelkl
Sabrina Carpenter Me Espresso, Fragrance Appeal; dsm-firmenich, Gil Clavien
Fragrance Extraordinaire of the Year
Balmain Appeal Ébène, Estée Lauder Business; Symrise, Maurice Roucel
Home of Bō Bombon; dsm-firmenich, Honorine Blanc
Ffern Summer Season 24; Quintessence Fragrances, Elodie Durande
Mystikum Saddles of The Silk Roadway; Hair, Ralf Schwieger
Perfumehead La La Love; Cosmo International Fragrances, Constance George-Picot
Tom Ford Bois Pacifique, Estée Lauder Business; Givaudan, Adriana Medina & & Rodrigo Flores-Roux
Media Project of the Year: Women’s, Guys’s, Universal
Much Better World Scent Home by Drake, Carby Musk Scent Oil, Parlux
Dior J’adore x Rihanna, Parfums Christian Dior, LVMH
Hermès Barénia Eau de Parfum, Shiseido
Lancôme La contend est belle L’Elixir, L’Oréal
Brand-new Size, Very Same Renowned Fragrances, Home of Bō
Scent Editorial of the Year, Print/Digital
” Producing a Fracas,” Vassi Chamberlain, AirMail
” So, All of us Wish to Smell Like Weed Now?,” Pia Velasco, Coveteur.com
” Everybody Wishes To Smell Uncommon and Various,” Kathleen Hou, ELLE
” Next-Gen Noses: The Indie Perfumers Shocking Fragrance,” Alexandra Pauly, Highsnobiety
” The Male with The Golden Nose,” Justin Fenner, Robb Report
” Bite Me! The Gourmand Fragrances That Are Turning The Category on its Head,” April Long; Town & & Nation
Ingenious Scent: Item of the Year
Diptyque Bais (Berries) The Culbuto Oscillating Diffuser; Diptyque Paris
D.S & & Durga Murder Secret Set; dsm-firmenich, David Seth Moltz.
Nest New York City & & Balsam Hill Vacation Scenting of Macy’s Thanksgiving Day Parade Float; Robertet, Jérôme Epinette
Prada Appeal Paradoxe Virtual Flower, L’Oréal; Givaudan, Nadège Le Garlantezec, Antoine Maisondieu & & Shyamala Maisondieu
Orabella Salted Muse; Robertet, Jérôme Epinette
Noyz The Strong Scent Set; Robertet, Jérôme Epinette
Product packaging of the Year, Ultra Luxury/Luxury
Valentino Appeal Anatomy of Dreams Sogno In Rosso, L’Oréal: Pierpaolo Piccioli
Balmain Appeal Carbone, Estée Lauder Business; ELC Creative & & Hans Dorsinville
Bottega Veneta Colpo di Sole, Kering Beauté; Bottega Veneta
Guerlain Cherry Bloom Millesime 2024, LVMH; Philippe Ferrandis
Diptyque Fleur De Peau Vacation Edition Partnership with Lucy Sparrow; Diptyque Paris
Mind Games Coach Extrait de Parfum, The Scent Group; Mariana Shalbaf
Product packaging of the Year, Prestige/Popular
Home of Bō Casa Blanca; Bernardo Möller & & Giancarlo Pérez
Chanel No. 5 L’eau Limited Edition Spray; Sylvie Legastelois & & Chanel Parfums
Donna Karan Cashmere Collection: Cashmere & & Palo Santo, Interparfums; Jon Dinapoli, Jon Michael Style and Larisa Khapugina
Jean Paul Gaultier Gaultier Divine, Puig; Studio Agne
Marc Jacobs Daisy Wild, Coty; Marc Jacobs
Tumi Sunset, The Scent Group; Victor Sans
Indie Scent of the Year
Thom Browne 09.27.65.08 Vetiver & & Violet; Givaudan; Rodrigo Flores-Roux
Curatrix 6 Feet Under; dsm-firmenich; Frank Vöelkl
Liis Choux Choux; Robertet; Jérôme Epinette
Veronique Gabai Délices des Bois; dsm-firmenich; Amandine Clerc-Marie
Eauso Vert Dos Mil Años; Givaudan; Rodrigo Flores-Roux
Godfield & & Banks Silky Woods Elixir; dsm-firmenich; Olivier Cresp & & Hamid Merati-Kashani
Source: WWD.