Tarte Cosmetics Hosts 12-hour TikTok Store Live Charity Event for Typhoon Helene Relief

Tarte Cosmetics has actually begun a 12-hour TikTok Store livestream fundraising event to benefit Typhoon Helene relief efforts.

The brand name tapped more than 20 developers with an integrated following of 45 million-plus to host the stream from 10 a.m. EST to 10 p.m. EST Tuesday, amongst them Lexi Hidalgo (@lexxihidalgo), Vidya Gopalan (@queencitytrends) and Samantha Jo Schreiber (@_samanthajo_).

One-hundred percent of earnings will approach World Central Kitchen Area, which is offering on-the-ground assistance for those affected by Typhoon Helene, that made landfall Thursday and has actually triggered flooding and power interruptions in the Carolinas, Georgia, Florida, Tennessee and other locations along the Southeast coast. A minimum of 130 individuals have actually been reported dead, according to state authorities.

In tandem with the livestream, all earnings from sales made through tarte.com up until 10 p.m. EST Tuesday will likewise approach José Andrés’ World Central Kitchen Area, while Tarte creator and ceo Maureen Kelly will match all contributions as much as $250,000.

The effort marks Tarte’s very first TikTok Store livestream fundraising event, though the brand name formerly raised funds for victims of Typhoon Irma in 2017 (based in Florida, Kelly was amongst those affected), and released its not-for-profit arm, Heart to Tarte, quickly after to support catastrophe relief efforts.

Tarte ranks as the number-one appeal brand name on TikTok Store, having actually netted $21.5 million through the platform throughout the very first half of 2024, according to Charm.io. The brand name’s bestsellers consist of the Forming Tape Complete Protection Concealer, $32, Tartelette Tubing Mascara, $27, and Maracuja Juicy Lip Balm Gloss, $26.

” We wished to supply significant help throughout natural catastrophes, and today, that objective is more immediate than ever,” Kelly stated in a declaration.