Hair care business owner Tom Redmond Sr. passed away Feb. 13 at the age of 92.
He passed away of natural causes, according to an agent for the household.
Born in Chicago, Redmond, a U.S. Army veteran who served in the Korean War, finished from Lewis University before starting a profession in the charm market, later on making waves with the renowned Aussie hair care brand name.
His very first task in the market was offering advertisement area for Modern Charm Store, later on ending up being a charm items sales agent..
In 1979, he introduced Redmond Products and the list below year debuted Aussie Hair Care after he ended up being influenced by components such as jojoba oil, aloe vera and Australian sea kelp throughout a journey to Australia.
In spite of having extremely restricted marketing budget plans, Redmond developed ingenious methods to take advantage of it. That consisted of photographing the 13 members of his household worn white bathrobes, a visual that would specify Aussie’s brand name identity. He likewise invested almost the totality of his budget plan to protect an advertisement in Individuals publication.
All this settled. Understood for its purple product packaging and signature items such as 3 Minute Wonder deep conditioner, Aussie made a huge effect on the hair care market and under Redmond’s management, the brand name grew from $250,000 in sales to more than $100 million in simply a years.
In 1997, Redmond offered Aussie to Bristol-Myers Squibb. It is presently owned by Procter & & Gamble, which acquired it in 2003.
In addition to his strong entrepreneurial spirit, Redmond had a love of the outdoors and in 1991 he acquired Wolfsprings Cattle ranch, a 64,000-acre working cattle ranch in Colorado, where he raised livestock, buffalo and reveal horses. He later on purchased a 2nd cattle ranch in Scottsdale, Ariz.
Redmond is made it through by his other half Carmen, kids Anna, Ping, Mei, Jong, Ellen, Patricia, Tom Jr., Michael, and John, in addition to 19 grandchildren and 11 great-grandchildren.
Source: WWD.
