Ulta Appeal Makes Middle East Launching With Kuwait Shop, Plans Growth in Dubai and Saudi Arabia

Ulta Appeal has actually landed in the Middle East.

After debuting worldwide in Mexico previously this year, the Bolingbrook, Ill.-based charm seller is planting its flag in Kuwait.

Found at The Opportunities in Kuwait, the shop will open its doors on Friday through its collaboration with franchise operator Alshaya Group.

” Opening our very first Ulta Appeal shop in the Middle East is a happy minute for our brand name and our collaboration with Alshaya Group– and a crucial action in our international development journey,” stated Kecia Steelman, president and president of Ulta Appeal. “The Kuwait shop brings to life the unequaled experience our visitors, partners and brand name partners have actually valued for years in the U.S., while integrating special components that are necessary to the regional customer. We’re honored to share our knowledge for charm with this dynamic and enthusiastic brand-new neighborhood through the effort of the groups bringing it to life.”.

Covering 15,000 square feet, the shop will use 300 charm and health brand names, consisting of numerous that are brand-new to the Middle East. The curated variety functions U.S. brand names Ulta Appeal Collection, Ôrəbella, Morphe, Polite Society, LolaVie, Sacheu, Better World Scent Home, and Snif, together with Peter Thomas Roth and Kiko Milano and emerging regional brand names such as Bex Appeal, Asteri, and Nadine Njeim Appeal.

Next on Ulta’s list is Dubai, with the Shopping mall of the Emirates in January 2026 and Dubai Shopping Center in March. Ulta Appeal will likewise make its launching in Saudi Arabia with a shop at the Red Sea Shopping Center in March, while extra Ulta Appeal places are prepared throughout the Middle East as part of the continuous collaboration with Alshaya Group.

Ulta likewise broadened into the U.K., with its acquisition of Area NK previously this year.

When it comes to possible brand-new markets in the future, Steelman formerly informed WWD that discovering the best partner is crucial. “Discovering the best partner to relocate a partially imaginative manner in which does not put a lots of threat to our core company and company in the United States, that’s constantly going to be our leading concern,” she stated.