Vasiliki Petrou Introduces Veralis

Experienced charm executive Vasiliki Petrou has actually released her own business, Veralis Group Ltd.

Petrou, who functioned as Unilever Eminence president for a years, stated on LinkedIn that Veralis was “produced to support creators at the crossway of charm, health, durability and customer health. Our objective is to construct environments where everybody wins, and I am thrilled to begin this brand-new chapter with motivating partners and partners.”

Petrou started Unilever Eminence from scratch in 2014 and within ten years put together a 1.4 billion-euro department through an M&A- based technique.

She led a series of acquisitions at the CPG giant, beginning with the much desired Dermalogica in 2015 for an approximated purchase rate of $1 billion. Petrou developed a department that by the time of her departure in June 2024 incorporated 11 brand names in general. Her last acquisition there was the buzzy haircare gamer K-18 Biomimetic Hair Science.

Petrou is understood for taking a founder-first method to business. “I do not like one-size-fits-all,” she stated in a WWD post in 2015. “No cookie-cutter.”

Under her management, Unilever ended up being understood for effectively incorporating founder-led brand names into the business with a technique that appreciated the vision of the creator while enabling the brand names to take advantage of the functional know-how and scale of the moms and dad business.

Previously in her profession, Petrou functioned as vice president of individual care at Unilever, and invested practically 19 years at Procter & & Gamble in different positions, consisting of as worldwide handling director, marketing director and U.K. marketing supervisor of haircare.

There is absolutely nothing cookie-cutter about Petrou, who shuns the conventional business uniform in favor of matches in tangerine, lime and hot pink and boldly patterned Pucci print t-shirts. Raised in Volos, Greece, Petrou made a master’s degree in American literature at the University of Texas. A post-graduation task in crisis management at Burson Marsteller stimulated a desire to operate in organization, and Petrou headed to Columbia University, where she made her MBA.