AMC Networks U.S. Advert Income Drops 10 %, Streaming Subs Rise to 11.8M

AMC Networks — the corporate behind such cable channel manufacturers as AMC, IFC and Sundance TV, in addition to such streaming companies as AMC+, Acorn TV and horror streamer Shudder — reported a ten % drop in third-quarter U.S. promoting income to $133 million on Friday. It cited “linear scores declines and a difficult advert market, partly offset by digital and superior promoting income development.”

Quarterly affiliate income decreased 13 % to $164 million, “primarily attributable to primary subscriber declines.”

After returning to streaming subscriber development within the third quarter of final yr after two quarters of declines, the corporate added round 200,000 customers within the newest quarter to finish September with a complete of 11.8 million subs, in contrast with 11.6 million as of the top of June.

Authentic collection on AMC within the third quarter included The Strolling Useless: Daryl Dixon – the Guide of Carol, starring Norman Reedus and Melissa McBride; season 4 of the dystopian Snowpiercer, starring Jennifer Connelly and Daveed Diggs; and Orphan Black: Echoes with Krysten Ritter and Keeley Hawes.

The corporate, led by CEO Kristin Dolan, has been leaning into data-led viewers focusing on for advert shopping for as advertising {dollars} proceed to shift from linear TV networks to advert tiers being rolled out by streaming platforms. “It’s an enormous alternative to lastly swing the pendulum again from digital-first to shared buy of conventional tv in addition to digital to assist the advertiser efforts,” Dolan stated earlier this yr.

On Friday, she stated: “As we handle this enterprise inside a posh and altering atmosphere, we stay centered on our key strategic pillars — programming, partnerships and profitability. Throughout the quarter, we made vital developments throughout all three areas.”

Added Dolan: “We additionally entered into new and enhanced partnerships with main corporations like Constitution, Netflix, Amazon and others that are driving our firm ahead as we proceed to offer distinctive, high-quality programming to clients throughout an increasing array of platforms.”