Selestia Charm is a makeup brand name produced “for goddesses by goddesses.” Established upon the classic elegance of Italian art and supported by an undeviating dedication to self-celebration, Selestia Charm champs the belief that charm is not about fulfilling external requirements, however welcoming one’s inner glow and revealing it fearlessly. From the idea of the “goddess” visual to the Italian impacts that notify the brand name’s artistry, this is a peek into the world of Selestia Charm.
Journey as a Business Owner in the Charm Market
” My journey is deeply affected by my Italian roots, where charm is woven into the extremely material of life– from enchanting architecture to the work of arts of popular artists. Maturing surrounded by such extensive art and looks, charm has actually constantly held a spiritual location in my heart,” Luca Mignini states.
Expertly, his experience as COO in the FMCG sector supplied him with important abilities in production, marketing, and sales. Nevertheless, it was his real enthusiasm for charm that led him to start a brand-new course.
The Origins of the Brand Name
Selestia Charm was “born from love,” an extensive connection that ended up being the brand name’s driving force. Luca Mignini credits his muse, his better half Soňa, with embodying this vision. A previous design whose creative technique to style and makeup continues to influence, Soňa’s beauty, sensuality, and delight are at the core of Selestia’s identity.
Selestia Charm’s dedication to empowerment and uniqueness appears in its unique line of product, developed to enhance instead of mask. Glamorous textures and refined product packaging motivate charm lovers to commemorate their special appeal. The brand name’s worths of credibility, inclusivity, and extreme self-celebration resonate in every aspect, from item style to marketing.
Relationship with Consumers
” Client feedback is the pulse of Selestia Charm. Every tip, every shared story, assists us craft items that genuinely resonate,” Luca states.
With this structure, Selestia Charm has actually gathered a dedicated following of clients who see makeup not just as a tool of change, however likewise as a medium of self-love and creative expression. Their stories are an effective tip of the empowering effect of charm.
Challenges Overcome
While Luca had substantial experience in production, marketing, and sales, developing a charm brand name needed him to dig much deeper into his enthusiasm for art and looks, which is rooted in his Italian heritage. Drawing motivation from the captivating architecture of his homeland and the “classic work of arts of artists like Botticelli and da Vinci,” Luca states that he “intended to instill that essence into the brand name.”
Selestia Charm is grounded in what Luca describes as “empowerment, credibility, and extreme self-celebration.” The brand name is looking for to redefine charm, enabling it to be less about complying with conventional requirements and more about a personalized act of extreme flexibility, making yourself gorgeous in whatever method you desire.
To this end, the business intends to produce premium, inclusive items and form the brand name as a platform for open, sincere discussions about self-confidence and charm. “From item style to marketing, every relocation is an action towards developing a neighborhood where self-expression is spiritual and uniqueness is commemorated,” Luca states.
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