Reese Witherspoon revealed Sunnie, a Gen Z-focused spin-off of her Hi Sunlight label, at the Cannes Lions celebration on Wednesday.
Witherspoon explained Sunnie as “an event” of girls’s imagination, interest and company, “providing the tools and neighborhood to browse life’s difficulties while accepting their genuine selves.”.
The multi-platform brand name will include cooperations with such Gen Z developers and stars as YouTuber Lana Condor, Canadian high scuba diver and social networks character Molly Carlson, and Young Sheldon starlet Raegan Revord. The group revealed tactical alliances with companies consisting of AnitaB.org, Kid Mind Institute, IF/THEN Effort, and Purdue University, which will work as the brand name’s main university partner.
The Sunnie “community” will cover social material, digital zines, book clubs, custom-made curriculum, and real-world occasions. The effort was revealed a day after Witherspoon’s Reese’s Book Club signed a podcast handle iHeartMedia.
” Girls– regardless of the numerous pressures they deal with– are purposefully developing area for delight,” stated Maureen Polo, head of direct to customer at Hi Sunlight. “They’re composing their own stories, setting limits, discovering neighborhood, and accepting both digital and real-world connections on their terms. And yet, 75 percent state marketing hardly ever shows how they in fact talk, dress, or act– a clear signal that the market still isn’t genuinely seeing them. Sunnie will support and enhance these efforts, offering material, curriculum, and experiences that resonate with how they in fact live their lives, not how grownups presume they do.”
Released by Witherspoon and CEO and Sarah Harden in 2016, Hi Sunlight has actually produced such television series as Huge Little Lies and The Early Morning Program It was obtained by Kevin Mayer and Tom Staggs’ Candle Light Media in 2021.
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