Warner Bros. Discovery Names Rebecca Rormark Head of Streaming Marketing for EMEA

Warner Bros. Discovery has actually promoted Rebecca Rørmark to the freshly developed function of senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA).

The business stated on Thursday that the Oslo-based executive, who has actually acted as vp, marketing and PR for WBD because 2021, would report to Patrizio Spagnoletto, international chief marketing officer for direct-to-consumer.

WBD is getting ready for the launch of a worldwide streaming platform that will integrate HBO Max material with favorites from Discovery+. The service is arranged to release in the U.S. and Latin America this year prior to presenting in Europe from 2024. Rørmark will “lead the advancement of the streaming brand names, development of the customer base and marketing preparations for the launch of the boosted streaming item,” the business stated.

Rørmark initially signed up with Discovery Networks Norway in 2013. Her marketing remit broadened to cover all the Nordics in 2017. She ran marketing for Discovery’s Dplay in the Nordics because 2015 and supervise its rebrand to release Discovery+ in 2021. She has formerly likewise dealt with such brand names as Netflix, Fox, National Geographic, Nickelodeon and MTV.

” I feel extremely fortunate to be joining this extremely skilled group at such a vital time in our service, as we collaborate towards releasing an improved streaming service that will provide the very best of what Discovery+ and HBO Max need to provide,” stated Rørmark. “Customers are yearning terrific material, ease and debt consolidation, and I think we will provide what they are searching for with our boosted item.”