INDIANAPOLIS — The present ground was buzzing with confectionery improvements on the annual 2025 Sweets & Snacks Expo held in Indianapolis from Might 12 to 16.
Product debuts included choices centered on more healthy formulations and novel tastes and textures. Mars, Inc., for instance, debuted Goodies beneath its Starburst model. The candies are formulated with fruit juice, comprise 4 grams of sugar per serving and function a superb supply of fiber, based on the corporate.
Mars additionally tapped into client want for a nostalgic pairing with the debut of peanut butter and jelly M&M’s. The chocolate-coated treats characteristic a peanut butter heart and berry flavors in a bite-size format.
“Treating performs an necessary position in life’s moments, huge and small,” stated Tim LeBel, president of gross sales at Mars Wrigley North America. “Via new and nostalgic flavors, festive shapes and playful textures, we assist drive the class and empower retailers to ship moments of on a regular basis happiness for customers.”
Smarties Sweet Co. is leaning into the success of its squishy texture Squashies line with Combined Fruit Smarties Squashies. The sweet accommodates a mix of such flavors as orange, pineapple, lemon, lime, cherry and blackcurrant.
“We’re thrilled to broaden the Squashies line with this playful, fruit-forward combine,” stated Jessica Dee Sawyer, co-president of Smarties Sweet Co. “Customers are craving new textures and standout flavors, and Smarties Squashies ship each. With their cloud-like chew and fruit-packed taste, they stand on their very own as a contemporary addition to the sweet aisle.”
Supply: Food Business
