THERE’S a brand-new bird with “remarkably tasty” red wine on the block.
Treasury White wine Estates has actually dropped a brand name brand-new Italian brand name, Belorante – and it has an unique peacock mascot called Massimo.
In 2015, British red wine enthusiasts went wild for ‘chicken red wine’, the label for La Vieille Ferme, a rosé red wine produced in France’s Southern Rhône Valley.
This year, Belorante managers state that their ‘peacock red wine’ is going to be all the rage.
Amy Fisher, Senior Citizen Brand name Supervisor, states that the four-wine variety is “influenced by the simple and easy design, mindset and vivaciousness of the Italian method”.
” Belorante is everything about bringing colour to the table and flavour to your glass, Italian design,” ehe states.
” When it pertains to selecting red wine, we frequently play it safe and stick to what we understand – however red wine does not need to be made complex.
” We desire Belorante to be part of every enjoyable and jubilant celebration.
” Belorante is a vibrant, modern-day reinvention of Italian red wine, bringing colour, freshness and modernity into the Italian red wine aisle, welcoming customers to wander off far from the neutral and be more ‘peacock’.”
The variety consists of 2 gewurztraminers and 2 red white wines.
The Grillo Italia is a gewurztraminer rupturing with Sicilian thrills like juicy medlar, irritable pear and tangy grapefruit, with a tip of basil for style.
Likewise, the Pecorino has a flower fragrance that begins crisp, fresh and savoury, and completes with a sweet, fruity tip.
Belorante’s red Montepulciano D’Abruzzo DOC is a medium-bodied red wine with scents of red berries with a dash of peppery spice.
The partnering Italia Primitivo is likewise medium-bodied with smooth tannins – and it completes with a fruity, hot kick.
You can get the bottles in Asda, Sainsbury’s and Morrisons.
The Pecorino is presently part of Asda’s reestablished Rollback discount rates, and is presently ₤ 7.97 below ₤ 10.
Amateur sommeliers have actually evaluated it as “remarkably tasty” and stated it “the red wine of summer season 2025”.
” This red wine tastes terrific,” one beamed. “It is likewise terrific worth for cash.
” It was fresh and fruity, and I liked the bottle style too.”
Another explained it as an “outstanding option for those looking for an intense, friendly gewurztraminer with depth and character”.
Celebs with their own red wine brand names

Brad Pitt and Angelina Jolie – Château Miraval (Côtes de Provence)
Cameron Diaz – Avaline (Low-intervention, made from natural grapes)
Sarah Jessica Parker – Invivo X (Cooperation with a New Zealand winery)
John Malkovich – Les Quelles de la Coste Rosé IGP Vaucluse (Cabernet Sauvignon and Pinot Noir mix)
Drew Barrymore – Carmel Roadway
Julianne Hough and Nina Dobrev – Fresh Vine Red Wine Rosé (Low-sugar mix of Pinot Grigio and Pinot Noir)
Jon Bon Jovi (with his boy Jesse and French wine-maker Gérard Bertrand) – Hampton Water Rosé
Kylie Minogue – Kylie Rosé
Post Malone – Maison No. 9
Danica Patrick – Danica Rosé
Gordon Ramsay – Elegante Rosato
Lisa Vanderpump – Vanderpump Rosé
Graham Norton – Graham Norton’s Rosé (Blend of Pinot Gris, Pinot Noir, and Sauvignon Blanc)
Sting and Trudie Styler – Tenuta Il Palagio Beppe Rosato Toscana IGT
Ridley Scott – Mas des Infermières Rosé
Nicki Minaj – MYX Light Rosé
Mary J. Blige – Sun Goddess
John Legend – Legend Vineyard Exclusives (LVE) Rosé
Jay-Z – Ace of Spades Rosé (Sparkling)
Paul Oakenfold (Representative) – Domaine Bertaud Belieu
Snoop Dogg – 19 Criminal Activities Rosé
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