4:30 am - October 31, 2025
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The container of fried chicken, a once-familiar component in numerous American homes, has actually ended up being less typical on table– and the shift didn’t occur over night.
Less U.S. homes are routinely purchasing containers of bone-in chicken in 2025 as need for practical, less unpleasant chicken sandwiches and tenders keeps growing.
While there have actually been some exceptions– Korean fried chicken and wings stay a staple for sports video games– customers have actually moved far from bone-in chicken, and dining establishments have actually taken notification.
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Pointing out stats offered by Datassential, The Wall Street Journal reported that listings for bone-in fried chicken meals have actually dropped 72% in the previous 4 years, while listings for boneless wings and tenders have actually grown 29%.
The modifications show up at KFC, which restored its initial dish tenders in 2024 after a couple of quarters of decreasing sales.
As soon as a sign of shared household meals, the fried chicken container has actually been vanishing from American table. ( iStock)
The fast-food giant, while still popular worldwide, has actually seen subsiding need in the U.S. It just recently reported an 8% drop in U.S. system sales, according to Yum! Brand names’ newest quarterly report.
Fox News Digital connected to KFC for remark however did not instantly hear back.
Crystal Gorges, a marketer in Clearwater, Florida, informed Fox News Digital the shift is rooted in today’s faster-paced way of life and consuming practices.
Boneless chicken wings and tenders have actually improved the fried chicken market as dining practices progress throughout America. ( iStock)
” Pails utilized to represent household time, a shared meal around the table,” Gorges stated. “Now life moves quicker.”
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” Sandwiches and tenders are simpler to get, drive with and consume while multitasking,” she included.
From a marketing angle, tenders and chicken sandwiches are a “visual win,” Gorges stated.
” Pails utilized to represent household time, a shared meal around the table,” a marketer stated. ( iStock)
” These foods picture much better, they are cleaner for social networks and they interest a generation that values benefit over custom,” she stated.
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” Brand names are just fulfilling customers where they are, searching for home cooking that suits a hectic and specific way of life.”
Jordan Lee, a Florida-based brand name strategist and promotion supervisor, echoed those remarks.
“[The] shift naturally prefers foods that are simple to hold, portable and less unpleasant,” a brand name strategist informed Fox News Digital. ( iStock)
” Standard sit-down meals are ending up being rarer, changed by fast meals while we do something else, like consuming in front of a screen, on the go or in between conferences,” he stated. “That shift naturally prefers foods that are simple to hold, portable and less unpleasant.”
Fried chicken sandwiches or tenders, Lee stated, “in shape completely into that way of life due to the fact that it’s home cooking that does not need a plate or utensils and still provides the very same tastes individuals connect with a square meal, simply in an easier [way] for scrolling TikTok.”
Source: Fox News.
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