WHEN I initially became aware of the pastel-painted town near Benidorm that gave off chocolate, I could not rather think it.
Yet, as we go out down Villajoyosa’s primary shopping street, that apparent warm, reassuring fragrance twists around us like a hug.
The Valor Chocolate Museum is our very first stop.
Initially there were more than 40 factories producing the sweet things in Villajoyosa, established when boats from Africa and South America got to the Spanish port loaded with cocoa beans.
Nowadays, the 3 staying factories provide totally free gos to and tastings, and it would be impolite not to visit them all.
Valor has actually been making chocolate given that 1881, and its bars are a typical sight throughout Spain.
The compnay is a smooth operation, producing adequate chocolate each year to circle the world, however it stays household owned.
Our next stop, Perez, invites us into a retro chocolate store with household pictures lining the walls.
Existing owner Gaspar, grand son of the creator, plies us with gooey hot chocolate and samples of their imaginatively flavoured bars, consisting of abundant coffee and olive oil.
Lastly, we carry our stomaches to Clavileño, called after Don Quixote’s horse from the traditional book.
We peep through a window to see a churning river of molten chocolate before tasting the current production– pastel pink chocolate, its colour naturally gotten from ruby cocoa beans.
Once we have actually had our fill of chocolate, we quickly understand there’s more to Villajoyosa than confection.
Rainbow-hued homes, which would not keep an eye out of put on the front of a chocolate box, line the harbour scrambling for position.
” Las casas de colores” can be found in blue, canary yellow, pastel pink, green and red ochre.
It’s stated the brilliant colours assisted anglers find their homes from the ocean in days passed.
The river Amadorio opens out to the sea here, neglected by “casas penjants” (hanging homes) holding on to the cliffs, these too attired in pastel tones.
Villajoyosa’s name equates as “cheerful town”.
It was christened by Admiral Bernat de Sarrià, who established the town in 1300, to bring in brand-new residents.
Unwinded ambiance
Yet when we ask individuals who have actually settled here what they enjoy most about La Vila, as it’s called by those in the understand, they are tight-lipped.
The caginess, I understand, is since they wish to keep the town to themselves.
As we roam around the narrow alleys of the old town, street art at every turn, an unwinded ambiance exudes from the little bars and dining establishments.
The environment could not be more various than that of hectic neighbour Benidorm, simply 15 minutes away by vehicle, looming like a mirage of glinting high-rise buildings throughout the headland.
La Vila has 13 beaches to select from.
Playa Centro, the town beach, has a lot of area, as it’s practically a mile long.
The town’s lovely port sits towards the northern end. Still an active harbour, loaded fishing boats get here there each afternoon.
A ribbon of bars and dining establishments spill onto the tree-lined boardwalk.
Regional meals consist of Pebrereta, a stew of green pepper, pumpkin, tomato and fish; mouth-watering “cocas”, pies made with meat or fish; and rice with onion and pumpkin.
The town is likewise soaked in history.
It was when the website of a Roman military camp, and later on ended up being the Roman city of Allon.
The thick town walls, stressed by chunky towers, were created to secure residents from intruders getting here by sea.
Off the coast rests the wreck of the Bou Ferrer, a Roman merchant ship which was on its method to Rome at the wish of Emperor Nero when it sank.
The wreck was unintentionally found by scuba divers José Bou and Antoine Ferrer 25 years back.
An exhibit about the vessel an be seen at the town museum till June 2025.
A breeze moves the fishing webs strung above head height throughout the narrow streets, a nod to the crucial function the town played in this market, bringing with it a waft of that appealing odor of chocolate.
As we take pleasure in paella on the waterside at El Guitarra, a couple on the next table inform us how fortunate they feel to have actually found Villajoyosa.
I can comprehend why individuals would wish to keep this gem of a location to themselves, however I’m delighted I discovered it, too.
GO: Rental Property Joyosa
ARRIVING: EasyJet, Ryanair, Bachelor’s Degree and Vueling all fly to Alicante, a 30-minute drive from Villajoyosa.
Fares in November from ₤ 42 return.
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REMAINING THERE: Spaces at the Hostal Rose are from ₤ 57 per night.
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