ANYONE who has flown with Jet2 could have undoubtedly had Jess Glynne’s track Maintain My Hand taking part in of their head on repeat.
The chart-topping pop track by the British singer has been utilized by the airline on its flights and in its promoting campaigns for a number of years.
However the catchy hit has confirmed to be an excessive amount of for some holidaymakers because the track is performed when passengers board the aircraft, throughout in-flight bulletins, and when the plane lands.
On a latest flight from Lanzarote to Manchester, one passenger was left “howling with laughter” when she noticed a chunk of graffiti on the aircraft begging Jet2 to cease taking part in the “moronic and infinite” track.
In response to the Mirror, Lynn Barton and her husband Tim noticed the scribbles scrawled throughout a menu inside a seat pocket.
The graffiti learn: “Please cease Jess Glynne – it’s moronic.”
Lynn mentioned: “I picked it [the menu] up and mentioned to my husband ‘oh my God simply learn that. It is so humorous’. We had been howling.
“I do know what they imply since you hear it consistently. Folks say if you’re caught on a flight and it has been delayed, they’re consistently taking part in it.
“It is vitally repetitive. I did just like the track however I do not now as a result of I preserve listening to it on a regular basis. Usually you are considering it reminds you of vacation however I believed ‘right here we go once more’.”
Despite the fact that Lynn acknowledge the track as a superb selection of promoting, she thought it was time for Jet2 to vary the observe.
And Lynn is not the holidaymaker who feels pissed off each time the track performs on the aircraft.
Customers have taken to Twitter to vent their views in regards to the tune.
One particular person wrote to the airline: “What precisely does Jess Glynne have over you? Let it go, it is time to clean up the advertisements?”
One other added: “Pack it in with the bloody Jess Glynne. Arriving again into Manchester at 3am simply to listen to a full on rave with that dreadful voice of hers. I swear you retain utilizing her in your advertisements only for a joke at this level.”
A 3rd mentioned: “Is it some form of snigger that you simply torture your passengers with my taking part in that bloody girl on loop?”
Regardless of the backlash to its chosen theme track, Jet2 has denied anybody had an issue with Maintain My Hand.
The corporate advised NME: “Our Maintain My Hand idea could be very standard with prospects, and we obtain an enormous quantity of constructive suggestions about each the advert and the track.”
For some holidaymakers, a Jet2 flight could be a peaceable expertise as Jak Scott found when he was simply certainly one of three passengers on board his flight to Edinburgh.
David Scotland, the in-flight leisure and connectivity product supervisor for Alaska Airways, defined how airways use music to maintain passengers calm when boarding.
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